Swiss quality products and services


SWISS LABEL, the association for the promotion of Swiss products and services, is an association in accordance with Art. 60 et seq. of the Swiss Civil Code.SWISS LABEL's mission is to provide support, in the broadest sense, to brands and labels.

The trademark of SWISS LABEL is the crossbow. SWISS LABEL’s origins date back to 1917 (founding of “Schweizer Woche”). The crossbow is protected in Switzerland and in important export destination countries. As an addition and/or alternative to the Swiss cross, the crossbow is used to represent the Swiss brand. The crossbow stands as a symbol of confidence-building values such as quality, certainty, reliability and solidity - both for companies as well as for consumers: SWISS LABEL members therefore stand out from the competition!

Ruedi Lustenberger officiates as the president; the secretariat is provided by the Swiss Federation of Small and Medium Enterprises (sgv).


SWISS LABEL soon to reach the mark of 1000 members!

Joined by 140 new members in 2017, SWISS LABEL, the association for the promotion of Swiss products and services, continues to have wind in its sails and is within reach of 1000 members. The reelection of President and former National Councillor, Ruedi Lustenberger, the elections to the Executive Board, and the message of sympathy from Ueli Maurer, were the highlights of the General Assembly that brought together many participants today at Hotel Schweizerhof in Bern.

Federal Council Ignazio Cassis

SWISS LABEL congratulates mister national councilor Ignazio Cassis to the election for federal council. We wish him all the best in his new position.