SWISS LABEL has set the following aims:
- Positioning SWISS LABEL as Switzerland’s leading, independent trademark organisation for Swiss products and services;
- Helping to strengthen Switzerland’s position as an industrial hub and think tank, vis-à-vis foreign competitors;
- Promoting and reinvigorating the self-assurance of the Swiss economy;
- Further developing cooperation with Swiss associations and organisations that pursue similar objectives to those of SWISS LABEL;
- Making the benefits of SWISS LABEL membership clearer, through the development of its services;
- Increasing its membership by at least 10 percent per year.