
The Swiss cross is recognised worldwide as a symbol of quality, precision and reliability, making it one of Switzerland’s most valuable national symbols. However, a new interpretation of the rules of origin by the Swiss Federal Institute of Intellectual Property (IPI) threatens to fundamentally weaken this promise of quality: in future, products manufactured abroad could also be labelled with the Swiss cross.
Swiss Label strongly warns against diluting the Swiss brand and calls for the credibility of the Swiss cross to be consistently protected.
Read Swiss Label’s full position paper: Click here
Read the press release: click here





