Swiss quality products and services

Vision / Mission

Vision
The crossbow - symbolizing Swiss quality workmanship - will become a highly-recognisable, market-leading label for Swiss quality products and services at home and abroad.

Mission
SWISS LABEL will strengthen the self-assurance of the Swiss economy and support the marketing of Swiss quality products and services at home and abroad. SWISS LABEL will promote the strong reputation of Switzerland as a key international export country and will underscore the origin and quality awareness of buyers and consumers who purchase goods and services of Swiss origin.