Vision
Into the future with the crossbow
The crossbow - symbolizing Swiss precision work - will become a highly-recognisable, market-leading label for Swiss quality products at home and abroad.
News
General meeting 2011
General meeting 2011 will be held the 14th june 
General meeting 2010
SWISS LABEL: New president
The General Meeting of the 15th June 2010 was dedicated to a change in the management: National Councillor Bruno Zuppiger has handed in his resignation. Ruedi Lustenberger, also a National Councillor, was elected as his successor. The management has also seen a change. Agathe Tobola Dreyfuss will take the place of Rudolf Horber. The "Swissness model" is considered to be overly complicated and insufficiently purposeful and thus needs to be simplified and revised from the ground up by parliament.