Market and image promotion
SWISS LABEL will strengthen the self-assurance of Swiss industry and support the marketing of Swiss quality products and services at home and abroad.
Strengthening of identity
SWISS LABEL will promote the high identity of Switzerland as a key international exporter. The trademark will underscore the origin and quality awareness of buyers and consumers who purchase goods and services of Swiss origin.
Newave Energy AG received award 
SWISS LABEL: New president
The General Meeting of the 15th June 2010 was dedicated to a change in the management: National Councillor Bruno Zuppiger has handed in his resignation. Ruedi Lustenberger, also a National Councillor, was elected as his successor. The management has also seen a change. Agathe Tobola Dreyfuss will take the place of Rudolf Horber. The "Swissness model" is considered to be overly complicated and insufficiently purposeful and thus needs to be simplified and revised from the ground up by parliament.