Aims
Aims of SWISS LABEL to 2010
- Positioning as an independent trademark organisation for Swiss products and services with a leadership claim at a national level;
- helping to strengthen Switzerland as a place of activity and origination above foreign competitors;
- promoting and reinvigorating the self-assurance of the Swiss economy;
- furthering cooperation with Swiss associations and organisations that pursue similar objectives;
- developing its range of services, to make clear the benefits of Swiss Label membership;
- increasing its membership by at least 10 percent per year.
