What is SWISS LABEL?
Swiss brand and label support
The SWISS LABEL association, whose striking trademark is the crossbow, has committed itself to the promotion of Swiss products and services. Its mission is the competent, judicious and ongoing support of Swiss brands and labels. SWISS LABEL is an association in accordance with Art. 60 ff of the Swiss Civil Code.
Successful re-launch
On 12th June, 2003 - at the annual general meeting - the SWISS LABEL crossbow was re-cocked: an entirely successful re-launch, attested by membership numbers that have risen steadily since then. The Zurich SVP National Councillor Bruno Zuppiger officiates as the new president; the secretariat is provided by the Swiss Industry and Trade Union (SGV) in Bern.
The crossbow - the Swiss logo symbolizing the highest quality standards
According to a survey carried out in October 2001 by Isopublic, 80% of those questioned recognised the crossbow as the "logo synonymous with the highest quality".
