What is SWISS LABEL?

Swiss brand and label support
The SWISS LABEL association, whose striking trademark is the crossbow, has committed itself to the promotion of Swiss products and services. Its mission is the competent, judicious and ongoing support of Swiss brands and labels. SWISS LABEL is an association in accordance with Art. 60 ff of the Swiss Civil Code.

Successful re-launch
On 12th June, 2003 - at the annual general meeting - the SWISS LABEL crossbow was re-cocked: an entirely successful re-launch, attested by membership numbers that have risen steadily since then.  The Zurich SVP National Councillor Bruno Zuppiger officiates as the new president; the secretariat is provided by the Swiss Industry and Trade Union (SGV) in Bern.

The crossbow - the Swiss logo symbolizing the highest quality standards
According to a survey carried out in October 2001 by Isopublic, 80% of those questioned recognised the crossbow as the "logo synonymous with the highest quality".

News

General meeting 2011

General meeting 2011 will be held the 14th june  

General meeting 2010

SWISS LABEL: New president The General Meeting of the 15th June 2010 was dedicated to a change in the management: National Councillor Bruno Zuppiger has handed in his resignation. Ruedi Lustenberger, also a National Councillor, was elected as his successor. The management has also seen a change. Agathe Tobola Dreyfuss will take the place of Rudolf Horber. The "Swissness model" is considered to be overly complicated and insufficiently purposeful and thus needs to be simplified and revised from the ground up by parliament.   

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