SWISS LABEL, the association for the promotion of Swiss products and services, is an association in accordance with Art. 60 et seq. of the Swiss Civil Code. SWISS LABEL's mission is to provide support, in the broadest sense, to brands and labels.

The trademark of SWISS LABEL is the crossbow. SWISS LABEL’s origins date back to 1917 (founding of “Schweizer Woche”). The crossbow is protected in Switzerland and in important export destination countries. As an addition and/or alternative to the Swiss cross, the crossbow is used to represent the Swiss brand. The crossbow stands as a symbol of confidence-building values such as quality, certainty, reliability and solidity - both for companies as well as for consumers: SWISS LABEL members therefore stand out from the competition!

The National Councillor Ruedi Lustenberger officiates as the president; the secretariat is provided by the Swiss Federation of Small and Medium Enterprises (sgv).


SWISS LABEL would like to congratulate Monika Hurschler for winning the junior Swiss national crossbow championship


SWISS LABEL: more Switzerland

The trademark association SWISS LABEL has taken a new position: In order to credibly represent Swissness and generate added value for its members, SWISS LABEL will in future demand a 10-percent higher domestic origin requisite than the legislature: 70 percent for industrial products and 90 percent for foods.  

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